One shop in Belcoo, outside Enniskillen, Northern Ireland, looks like the perfect butcher's. You can almost smell the meat in the window - rashers of succulent bacon, plump bangers, juicy steaks, hams fit for a Tudor banquet.
But clues tell you it's not quite as it should be. There's no name on the frontage. The door of the shop appears ajar but there's no glimpse of a tail-wagging terrier, head cocked for a stray piece of luncheon meat.
The shop has become something of a cause celebre. For it turns out, it's not real. It's a fake shop. Moreover there are other fake shops in the area, such as a "thriving office supply shop".